Companies management looking for the new opportunities to increase their sales and profits. Company first preference to check whether they can gain more market share with their current products in their current markets Market penetration.

Organizations That Have Used Concentric Diversification | Your Business

Next it will find whether they can find new market for the current products Market Development. Then it consider their is a place to get share by introducing new products in the current market Product Development. At last if all the strategies are not feasible in current company environment then produce new products for new market which needs lot of budget and efforts Diversification.

The first strategy company is looking to adapt for increasing their sales and profits. Marketing efforts of the company to offer their existing products in the current markets is called market penetration strategy.

The penetration that brands and products have can be recorded by companies such as ACNielsen and TNS who offer panel measurement services to calculate this and other consumer measures. Southwest airline in the current market by offering flights for the small distance cities. Developing a new market for the existing company product is called market development strategy. Companies can develop market on geographical such as city,country,region,state etc and demographical such as age,sex,gender,class etc.

A marketing manager has to think about the following questions before implementing a market calcul impots stock options strategy: Will it require the introduction of new or modified products? Is the customer and channel well enough researched and understood?

The marketing manager uses these four groups to give more tradeking option fees to the diversification strategy examples in pakistan segment decision: Developing or modifying new products and offering to the existing market is called product development strategy.

This strategy takes time and money for developing a new product.

Strategic management

Marketing Manager must conduct a detailed survey to find out whether it is feasible to introduce new product in the current market. Google developed a new browser Chrome for the existing Internet user.

McDonalds is always within the fast-food industry, but frequently markets new burgers. Diversification Strategy is the development of new products in the new market. Diversification strategy is adopted by the company if the current market is saturated due to which revenues and profits are lower.

At the corporate level, it is generally very risky and interesting strategy for entering a promising business outside of the scope of the existing business unit. Virgin Media moved from music producing to travels and mobile phones.

Literature Review - Diversification Strategy for Electronic Media in Pakistan | Technological Convergence | Iptv

Walt Disney moved from producing animated movies to theme parks and vacation properties. Canon diversified from a camera-making company into producing whole new range of office equipment.

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